McLaren announced an upcoming limited-edition piece of luxury footwear titled the 'HySpeed.' This is a running shoe made in collaboration between McLaren and 'Athletic Propulsion Labs,' a designer shoe label. With this shoe, McLaren sought to release a piece of footwear that brings a quality similar to its cars, to people's feet.
As such, the HySpeed is equipped with comfortable insoles, reliable grips, an aerodynamic shape, and a large array of ventilation. The eyestay and upper of the shoe have holes that allow for breathability, which lets athletes run quickly while remaining comfortable.
One notable aspect of the HySpeed is its color options. The shoe is available in five bright neon colors, such as green, red, yellow, and orange. According to McLaren, the HySpeed took the design team approximately two years to finalize and bring to production.
Image Credit: McLaren
What Makes This Trend Stand Out
- Luxury Footwear Collaborations
- Luxury brands are partnering with designer shoe labels to create limited edition luxury footwear.
- Athletic Performance Footwear
- Luxury brands are exploring the world of athletic performance footwear by creating high quality, aerodynamic shoes with reliable grips and ventilation.
- Colorful Running Shoes
- Luxury brands are adding a pop of color to their running shoes with bright neon options.
Sectors Adopting This
- Luxury Automotive
- Luxury automakers are expanding into the world of fashion by partnering with designer shoe labels to create limited edition luxury footwear.
- Sportswear
- Sportswear companies can explore collaborations with luxury brands to create high-quality, aerodynamic running shoes.
- Fashion
- Fashion companies can explore collaborations with luxury brands to create limited-edition, colorful running shoes.
