Burgerville is on a mission to shake things up with its new hyper-local milkshake menu. Not only does the new menu pay homage to delicious ingredients from the Pacific Northwest, but the menu also helps to keep money in the regional food economy.
Burgerville's new hyper-local milkshake menu celebrates the Pacific Northwest by using only local ingredients. Each of the shakes starts with a base of either ice cream made from Alpenrose Dairy products, or plant-based ice cream from Coconut Bliss. Ice cream is then combined with other local ingredients such as strawberries, peppermint oil, hazelnuts, and even concentrated cold brew. As Jamie Powell Of Burgerville explained, "We spent months collaborating with some amazing partners to create our everyday shake menu. The high-quality ingredients create flavor that really shines through and we’re excited for our fans to find their new favorite."
Image Credit: <i> Burgerville.</i>
What's Driving This Trend
- Hyper-local Ingredients
- Creating menus using ingredients sourced from the immediate region for added freshness and supporting the local economy.
- Plant-based Options
- Developing plant-based products that maintain the same quality and taste as traditional dairy products.
- Collaboration with Local Partners
- Collaborating with local farmers and producers to create menus and products that reflect the values and flavors of the community.
Who This Affects Most
- Food and Beverage
- Opportunities for restaurants and food companies to create menus and products that highlight local ingredients and support the regional economy.
- Dairy
- Increased demand for dairy products sourced from local farms and dairies for use in restaurants and food products.
- Plant-based Food
- Opportunities for plant-based food companies to innovate and create products that compare in quality and taste to traditional dairy products.
