The Hypebeast Magazine 'Antithesis' editorial is a minimalist and modern photoshoot that showcases the striking designs of Craig Green. Tailoring the images to the rising fashion designer's signature style, there is a heavy concentration on monochromatic colorways, graphic lines and contemporary tailoring. Shot in studio against either a black or white backdrop, the outfits are complimented with wooden props that highlight the prevalence of layers and stripes.
Shot by photographer Sylvain Homo, the Hypebeast Magazine 'Antithesis' editorial stars Jake Shortall and O’Shea Robertson. They were both outfitted by stylist Laura Walters. Exploring the boundaries between fashion and art, Craig Green's designs are borderline avant-garde and yet completely wearable. There is also a streetwear aesthetic that would appeal to the urbanites everywhere.
What Makes This Trend Stand Out
- Minimalist Menswear
- Disruptive innovation opportunity for the fashion industry to create modern and simple designs that appeal to urbanites.
- Monochromatic Colorways
- Disruptive innovation opportunity to experiment with the use of black and white in fashion design and photography.
- Contemporary Tailoring
- Disruptive innovation opportunity to explore new tailoring techniques that cater to both avant-garde and wearable fashion designs.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity for fashion designers to break free from traditional designs and explore minimalist and monochromatic styles.
- Photography
- Disruptive innovation opportunity to experiment with minimalist and monochromatic visuals in fashion photography, while incorporating wooden props into studio shots.
- Art
- Disruptive innovation opportunity for artists to blur the lines between fashion and art by exploring avant-garde and streetwear-inspired designs.
