Biodance is expanding influencer-led skincare campaigns by partnering with makeup artists Patrick Ta and NikkieTutorials to demonstrate how skincare can create a smoother base for makeup. The creators showcase routines featuring the Bio-Collagen Real Deep Mask, Caviar PDRN Serum and Capsule Cream, and Collagen Peptide Jelly Serum Mist before applying cosmetics.
The campaign builds on Biodance’s hydrogel expertise by positioning its products as preparation steps rather than standalone skincare treatments. Its Jelly Serum Mist adapts the brand’s hydrogel approach into a sprayable format designed to hydrate and smooth the appearance of skin. Biodance has sold more than 350 million hydrogel masks globally.
For Biodance, working with prominent makeup professionals connects skincare with the cosmetics category while introducing products to highly engaged beauty audiences. Tying the campaign to Amazon’s Prime Big Deal Days, with discounts of up to 43%, also turns educational creator content into a direct retail opportunity.
Image Credit: NikkiTutorials/Biodance
Key Themes Behind This Trend
- Creator-guided Skincare
- Influencer-led education blends product demonstration with trusted beauty expertise, creating room for skincare brands to turn routine tutorials into high-converting commerce moments.
- Makeup-prep Positioning
- Skincare framed as a foundation for smoother cosmetic application opens opportunities for hybrid category messaging that connects treatment products with everyday makeup performance.
- Format-expanded Hydration
- Hydrogel-inspired ingredients moving into mists, serums, and creams signal potential for brands to extend signature technologies across more convenient beauty formats.
Where This Applies
- Skincare
- Premium treatment brands can differentiate through application-led storytelling that emphasizes visible preparation benefits alongside traditional skin health claims.
- Cosmetics
- Makeup companies gain new partnership pathways as complexion-focused routines increasingly depend on pre-application skincare for finish, texture, and longevity.
- E-commerce
- Retail platforms benefit when creator content, limited-time discounts, and beauty education converge into measurable purchase intent during major promotional events.
