The 2009 Chevrolet Silverado will be the world's first two mode hybrid pick up truck. Bob Lutz broke the news at dinner tonight in Los Angeles. I'll be able to deliver more details after I pick up a press kit tomorrow, but GM is very excited about their latest endeavor! This is huge news. As Lutz said tonight, "This is the future."
Implications - **Add more
Eco-conscious consumers are very aware of their responsibility to the planet, and constantly seek new methods of green living. These customers desire methods of transportation that reduce their carbon footprints by being hybrid vehicles.