The German car tuner Lorinser has developed a revolutionary wheel hub motor. Appropriately entitled the Easybrid Engine, this motor transforms ordinary compact cars into hybrids and gives an additional 30 kw of extra eco-friendly power.
What's great about the Lorinser Easybrid Engine is its affordable price and ease of installment, making eco-friendliness that much more attainable. Lorinser will present Easybrid at the upcoming Essen Motor Show.
Implications - With eco-conscious consumers constantly on the rise, the demand for products that are environmentally sound is extremely high. Consumers want to contribute to creating a cleaner environment so their quality of life will improve. Industries should shift their priorities and emphasize eco-friendly practices if they wish to appeal to this increasing 'green' demographic.