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Ghoulish Runways

The Hussein Chalayan SS11 Show is Frightfully Fierce

— October 5, 2010 — Fashion
The Hussein Chalayan SS11 line is a spectacularly spooky display of creepy couture at its best. With models sporting white sheets similar to children's makeshift Halloween costumes, this show is instantly one of the most memorable runway shows yet.

The collection actually intended to make reference to Japanese culture and traditional attire. The Hussein Chalayan SS11 collection made references to technology, tradition and even architecture from Japan.

Implications - Fashion designs are one of the key ways that companies can infuse their products with memorability, and unusual imagery like these ghoulish runway fashions do. By creating product designs and packaging that incorporate unmistakable fashions, businesses can help themselves stand out from a crowd of competitors who have yet to think of such brilliantly bizarre designs.
Trend Themes
1. Creepy Couture - The use of spooky and unconventional fashion designs to create memorable runway shows.
2. Cultural References - Incorporating elements from different cultures, like Japanese tradition, into fashion collections.
3. Unconventional Imagery - Using unusual and unexpected imagery to create memorable fashion experiences.
Industry Implications
1. Fashion Design - The fashion industry can embrace creepy couture trends and incorporate cultural references to create unique and memorable collections.
2. Packaging Design - Companies can use unconventional imagery in packaging design to differentiate their products and make them stand out in the market.
3. Event Production - Event production companies can incorporate unconventional imagery and cultural references to create memorable and impactful runway shows.
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