The Hussein Chalayan SS11 line is a spectacularly spooky display of creepy couture at its best. With models sporting white sheets similar to children's makeshift Halloween costumes, this show is instantly one of the most memorable runway shows yet.
The collection actually intended to make reference to Japanese culture and traditional attire. The Hussein Chalayan SS11 collection made references to technology, tradition and even architecture from Japan.
Implications - Fashion designs are one of the key ways that companies can infuse their products with memorability, and unusual imagery like these ghoulish runway fashions do. By creating product designs and packaging that incorporate unmistakable fashions, businesses can help themselves stand out from a crowd of competitors who have yet to think of such brilliantly bizarre designs.