hummel HIVE's SS21 Capsule Nods to Retro Design Aesthetics
hummel HIVE introduces its latest collection for the Spring/Summer 2021 season and it focuses on retro looks by referencing archival designs. The brand tackles a strong sense of positivity as the world embarks on a journey of the new normal.
The designs are made up of bright pieces that reference the 80s, full of summer silhouettes that are constructed using sustainable materials. This eco-friendly approach uses materials such as recycled nylon, and organic and undyed cotton. The color palette of this seasonal capsule is full of deep purples, pinks, and reds for a vibrant and playful energy. As another nod to the previous eras, the silhouettes are oversized and are tinged with sporty design elements.
Image Credit: hummel HIVE
The designs are made up of bright pieces that reference the 80s, full of summer silhouettes that are constructed using sustainable materials. This eco-friendly approach uses materials such as recycled nylon, and organic and undyed cotton. The color palette of this seasonal capsule is full of deep purples, pinks, and reds for a vibrant and playful energy. As another nod to the previous eras, the silhouettes are oversized and are tinged with sporty design elements.
Image Credit: hummel HIVE
Trend Themes
1. Archival Design Aesthetics - Opportunity for fashion brands to incorporate nostalgic design elements into sustainable collections.
2. Sustainable Streetwear - Opportunity for fashion brands to prioritize eco-friendly materials and sustainable production methods for streetwear collections.
3. Oversized Silhouettes - Opportunity for fashion brands to experiment with oversized and comfortable silhouettes for contemporary streetwear collections.
Industry Implications
1. Fashion - Fashion brands have an opportunity to incorporate sustainability and retro design elements into their collections as the world embarks on a journey towards a new normal.
2. Textile Recycling - There is an opportunity for textile recycling companies to collaborate with fashion brands to incorporate recycled materials into their collections.
3. Sportswear - Sportswear brands have an opportunity to experiment with oversized and comfortable silhouettes that also incorporate nostalgic design elements for their collections.
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