hummel HIVE introduces its latest collection for the Spring/Summer 2021 season and it focuses on retro looks by referencing archival designs. The brand tackles a strong sense of positivity as the world embarks on a journey of the new normal.
The designs are made up of bright pieces that reference the 80s, full of summer silhouettes that are constructed using sustainable materials. This eco-friendly approach uses materials such as recycled nylon, and organic and undyed cotton. The color palette of this seasonal capsule is full of deep purples, pinks, and reds for a vibrant and playful energy. As another nod to the previous eras, the silhouettes are oversized and are tinged with sporty design elements.
Image Credit: hummel HIVE