Hummel's Autumn 2012 collection expands the international scope of the menswear brand. While the line is well-known for its firm Danish roots, it changed up the lot this season with a Japanese design team.
This focus on global ties shook up Hummel's general approach to menswear and in particular, sportswear. The pieces, which number 24 in total, borrow from the Eastern nation's penchant for structure, patterns and practicality, instantly visible for anyone with even the slightest understanding of Japan's fashion scene.
Known on Hummel's site as 'Hummel J,' the pieces will bring an excess of functional prints to the company's devoted shoppers. As the clothing is being sold as a part of a imited edition set, it will be all the more valuable for those in search of Japanese flair.
What's Driving This Trend
- International Collaborations in Sportswear
- As sportswear becomes more global, opportunities arise for brands to work with designers from different countries to create innovative collections that combine cultural styles and practicality.
- Functional Prints in Menswear
- Sportswear brands can incorporate unique prints that go beyond aesthetics and serve a functional purpose in the design, providing an innovative edge and added value to customers.
- Limited Edition Lines
- Creating limited edition collections in collaboration with designers can create hype and exclusivity, catering to savvy fashion consumers that are willing to pay extra for unique pieces.
Who This Affects Most
- Sportswear
- Sportswear brands can benefit from collaborating with designers from different countries and incorporating unique prints that go beyond aesthetics in their collections, providing an innovative edge.
- Fashion
- Fashion brands can explore collaborations with sportswear companies to create unique limited edition collections that cater to savvy fashion consumers looking for exclusive pieces.
- Design
- Design firms can expand their reach and exposure by collaborating with international brands and applying their cultural style to create innovative collections that appeal to a wider audience.
