hummel and Willy Chavarria Design a Joint Capsule for SS19
References: hummelsport.net & highsnobiety
Danish sportswear label hummel works in collaboration with Willy Chavarria, a New York-based menswear designer on a series of apparel for the Spring/Summer 2019 season. The duo highlight the concept of international unity, translating it through the means of soccer-inspired clothing. The collection focuses on the sport of soccer because of its united community and worldwide contribution.
The capsule represents this by featuring a series of American immigrants to model the joint capsule. The collection features predominantly streetwear silhouettes, including bomber jackets, lightweight coats, jerseys, funnel neck sweaters, tracksuits, and even soccer kits. Each piece comes in a variety of colorway options and boasts co-branding accents of both labels. The capsule is now available to shop online at hummel.
The capsule represents this by featuring a series of American immigrants to model the joint capsule. The collection features predominantly streetwear silhouettes, including bomber jackets, lightweight coats, jerseys, funnel neck sweaters, tracksuits, and even soccer kits. Each piece comes in a variety of colorway options and boasts co-branding accents of both labels. The capsule is now available to shop online at hummel.
Trend Themes
1. Sports-inspired Streetwear - The trend of incorporating sports aesthetics and themes into streetwear fashion creates opportunities for collaborations between fashion and sportswear brands.
2. Cultural Diversity in Fashion - Celebrating different cultures and promoting diversity through fashion collaborations opens up opportunities for brands to connect with new audiences and expand their reach.
3. Sustainable Sportswear - Creating sportswear clothing made from sustainable and environmentally-friendly materials, in collaboration with fashion designers, can help tackle the issue of waste and pollution in the fashion and sportswear industry.
Industry Implications
1. Fashion - The fashion industry can collaborate with sportswear brands to create trendy streetwear collections that combine fashion and sports aesthetics.
2. Sportswear - The sportswear industry can collaborate with fashion designers to create sustainable and innovative sportswear products using sustainable materials.
3. Retail - Retailers can take advantage of the trend of sports-inspired streetwear by stocking collaborations between fashion and sportswear brands and targeting a young, fashion-conscious audience.
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