Japanese streetwear brand Humis introduces its latest collection that is specifically created for the Fall/Winter 2019 season. The range is packed with designs that are inspired by utilitarian design aesthetics, spotlighted by the tailoring details.
The collection honors its heritage, with bold modern cuts and formal silhouettes, blending together showcased through pieces including the hooded lab coats made from brushed flannel cotton. Additional pieces include the bright yellow jacket that is boldly lined with a contrasting purple material on the inside and rooted with black taping accents. In addition to streetwear shapes, there are also some workwear looks as well, translated by the two-piece made from white corduroy materials paired with the white tee adorned with monochromatic prints across the front.
What's Driving This Trend
- Utilitarian-inspired Streetwear
- Opportunity for fashion brands to incorporate practical design aesthetics and functionality into their clothing lines.
- Heritage-meets-modern Cuts
- Opportunity to blend classic styles and contemporary cuts in clothing design.
- Bright Contrasting Colors
- Opportunity for fashion brands to experiment with bold color combinations and unexpected pairings.
Who This Affects Most
- Fashion
- Opportunity for clothing brands to adapt utility-inspired design aesthetics in their collections.
- Workwear
- Opportunity to cater to the growing demand for functional workwear clothes.
- Streetwear
- Opportunity for streetwear brands to incorporate traditional workwear elements into their designs.
