It's possible that the male personal care market could reach up to $166 billion USD by next year and Humanery is a destination for men's beauty, grooming and self-care that taps into this lucrative market. In an industry that's heavily geared towards women, the purpose-built beauty retailer provides products that specifically cater to men. Some of the brands that can be purchased through the retailer include Aesop, Supper Club Skincare and Jack Black.
Alongside products that help to address everything from sensitive skin to thinning hair, shoppers will find helpful resources for beard care during the winter, helpful Q&A sessions and beginner's guides to ingredients.
With fragrances, men's makeup and well-being solutions, Humanery is a one-stop-shop for total care.
Key Themes Behind This Trend
- Male Personal Care Market
- The increasing demand for male personal care products is creating opportunities for new and innovative brands.
- Men's Beauty Retail
- The emergence of specialized men's self-care and grooming retailers presents a new market niche for retailers to tap into.
- Men's Well-being Products
- The growing awareness and interest in men's well-being provides opportunities for new product development and marketing strategies.
Where This Applies
- Retail
- Established retailers can target the male personal care market by adding a dedicated product line or by partnering with niche retailers.
- Cosmetics
- Cosmetics companies may increase their market share by developing and marketing specialized skincare and grooming products for men.
- E-commerce
- The e-commerce industry can benefit by creating a specialized platform for men's beauty and self-care products, to cater to the growing demand for online shopping and personalized product experiences.
