Giant Shopping Mall Tick Spray Ad Uses People As Moving Fleas

 - Mar 5, 2009
References: coloribus
JAKPETZ, a pet store located in Jakarta, used this very clever 225 square feet vinyl floor sticker in three malls to promote their featured product, Frontline Tick spray. The best part was the illusion of having people in the mall walk across the banner ad looking like moving fleas from up above. I would have loved to have seen this in person. Truly creative and original work.

The ad campaign was created by advertising agency Saatchi & Saatchi, Jakarta with creative direction by Andy Greenaway, Juhi Kalia, Aryanto Salim and Joel Clement.