Black and white photography never fails to make clothing look sophisticated, but even if monotone hues were not the basis of this campaign for the Hugo by Hugo Boss Spring Summer 2012 line, the clothes would still speak for themselves. Sleek and polished, the pieces for the collection are office-to-cocktail styles you could wear over and over and over and over -- you get the picture.
The Hugo by Hugo Boss Spring Summer 2012 campaign was photographed by Alexei Hay and features top models Freja Beha Erichsen an Sean O'Pry. The couple is the epitome of style and polish as they sport put-together separates from the more affordable Hugo Boss label. The must-have pieces seen on Erichsen include a chic black tux-style blazer and a gorgeous colorblocked dress while O'Pry dons a dapper white suit and a more casual bomber jacket and trouser combo.
What's Driving This Trend
- Monochrome Fashion
- Using only black and white colors in fashion photoshoots can create a sophisticated look, which can be applied in marketing campaigns of fashion brands.
- Versatile Clothing
- Creating office-to-cocktail style clothing can provide consumers with more options for occasions, and can be an innovation opportunity for brands that focus on casual wear.
- Model Collaborations
- Partnering with top models in fashion campaigns can add more credibility and prestige to a brand, which can be a marketing strategy for designer brands.
Who This Affects Most
- Fashion
- Fashion brands can apply monochrome fashion style and versatile clothing designs in their collections, while partnering with high-profile models in marketing campaigns.
- Marketing and Advertising
- Marketing agencies can use monochrome fashion and model collaborations as a strategy for creating high-end and sophisticated campaigns for their clients.
- Photography
- Photography studios can specialize in creating monochrome fashion editorial photoshoots for fashion brands and magazines.
