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Celebrating Scruffiness

Hugh Jackman Named 'Sexiest Man Alive'

— November 19, 2008 — Fashion
Hugh Jackman’s selection as People Magazine’s ‘Sexiest Man Alive’ officially marks the resurgence of the five o’ clock shadow. The perpetually scruffy actor, singer and dancer plays Wolverine in the ‘X-Men’ movie series and will appear alongside Nicole Kidman in Baz Luhrmann’s upcoming film ‘Australia.’

According to People Magazine, Hugh Jackman’s wife of 12 years, Deborra-Lee Furness, knew her husband would be named Sexiest Man Alive. “God bless her, she said, ‘I could’ve told them that years ago!’ And then she said, ‘Obviously, Brad wasn’t available this year,’” reports Jackman.

Hugh Jackman joins a long line of Sexiest Man Alive alumni that includes Johnny Depp, Matt Damon, Patrick Dempsey, Brad Pitt, and Ryan Reynolds.
Trend Themes
1. Resurgence of Scruffy Appearance - The selection of Hugh Jackman as 'Sexiest Man Alive' highlights the resurgence of the five o'clock shadow, presenting opportunities for grooming and personal care companies to cater to this trend.
2. Celebrity Influence on Male Grooming - The recognition of Hugh Jackman's scruffy look as attractive may lead to an increased demand for grooming products and services among men, creating opportunities for the beauty and fashion industry to capture this market.
3. Changing Beauty Standards for Men - The acknowledgment of the five o'clock shadow as a desirable appearance challenges traditional notions of male grooming, prompting beauty brands to rethink their product offerings and advertising strategies to align with the new trend.
Industry Implications
1. Grooming and Personal Care - The resurgence of scruffy appearances offers the grooming and personal care industry the chance to develop innovative products and services to cater to this growing trend.
2. Beauty and Fashion - The recognition of the scruffy look as attractive presents opportunities for the beauty and fashion industry to create products specifically tailored to meet the demands of men seeking to achieve a similar appearance.
3. Advertising and Marketing - The changing beauty standards for men provide advertising and marketing professionals with the chance to develop disruptive campaigns that challenge traditional stereotypes and cater to the new trend.
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