Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Huggies Highchair Critics Tumblr Capitalizes on Baby Celebs

 - Sep 7, 2012
References: highchaircritics & saydaily
The Huggies Highchair Critics Tumblr gives the audience a peek at the lives of stylish celebrity parents doing normal parenting activities with their just-as-stylish children. Obsessing over celebrities and their offspring is a favorite pastime for those who can’t seem to get enough of watching the glamorous elite transform into real human beings. The Huggies PR team capitalizes on this obsession in Tumblr format, making it incredibly accessible for the public to share and reblog trendy images of celebrity parents out and about, taking their children to soccer games and getting ice cream at the zoo.

Subtle advertising is the name of the game as there are no actual Huggies products on the Huggies Highchair Critics Tumblr, demonstrating the value of being associated with popular subjects and connecting to the public on social media platforms.