The Huggies Highchair Critics Tumblr gives the audience a peek at the lives of stylish celebrity parents doing normal parenting activities with their just-as-stylish children. Obsessing over celebrities and their offspring is a favorite pastime for those who can’t seem to get enough of watching the glamorous elite transform into real human beings. The Huggies PR team capitalizes on this obsession in Tumblr format, making it incredibly accessible for the public to share and reblog trendy images of celebrity parents out and about, taking their children to soccer games and getting ice cream at the zoo.
Subtle advertising is the name of the game as there are no actual Huggies products on the Huggies Highchair Critics Tumblr, demonstrating the value of being associated with popular subjects and connecting to the public on social media platforms.
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