Ok, fine, although it appears that the Hug Chair is only affectionate due to its name, I think that it couldn't be more comforting if it actually became animated and physically hugged you. I mean, its deep seat just seems so welcoming that you could just imagine it enveloping you into a warm hug.
Designed by cate&nelson, the Hug Chair will be shown at the upcoming Milan Furniture Fair. According to the designers, the Hug Chair is "created out of a single formpressed sheet and requires no complex tools to assemble," just buttons.
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