Berry-Flavored Meal Replacements

Huel Mixed Berry Joins the Black Edition RTD Lineup

Huel Mixed Berry is the latest addition to the brand's Black Edition Ready-to-Drink (RTD) line-up.

Huel is known for its nutritionally complete drinks, which can serve as a meal replacement option. Huel Mixed Berry adds a fruit-forward flavor option to the brand's Black Edition range, with a taste that's described as "refreshing, berry-inspired... with a smooth, lightly sweet finish." And because the drink is designed to serve as a meal replacement, it's also packed with nutrients. In each bottle, you'll find 35 grams of plant-based protein, along with 27 vitamins and minerals, six grams of fibre, and 400 kcal per bottle.

Huel Mixed Berry also joins other popular flavor options like Chocolate, Pineapple & Coconut, Iced Latte, Chocolate Peanut Butter, and more.

Image Credit: Huel

Fruit-forward Nutrition
Bright berry profiles in meal replacements reveal space for functional products that balance indulgent taste cues with complete daily nutrition.
High-protein Convenience
Ready-to-drink formats with substantial plant-based protein create openings for portable meals tailored to busy consumers seeking performance and satiety.
Flavor-led Meal Replacement
Expanding flavor variety in nutritionally complete beverages signals potential for brands to use sensory novelty as a differentiator in routine-based consumption.

Industries Being Reshaped

Functional Beverages
Nutrient-dense RTD drinks are reshaping beverage shelves as consumers expect hydration, protein, fiber, and micronutrients in a single format.
Plant-based Foods
Plant-derived protein meal replacements point to growth in convenient alternatives that move beyond meat substitutes into everyday nutrition occasions.
Health and Wellness
Complete nutrition products with calorie control and vitamin fortification reflect demand for simplified wellness solutions that fit into modern lifestyles.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 22%
Freshness 100%