Customizable Mood Lighting

The Philips 'Friends of Hue' Lighting System is Fully Customizable

For those that enjoy mood lighting in their homes, but would like the ability to customize and adjust the actual hue according to weather, furniture, mood, location or similiar -- consider the Philips 'Friends of Hue' Lighting System.

This lighting system is fully customizable to the specific hue or series of hues you desire to be set in a room. The actual device is called a LightStrip, which is set to any area of the room and adjusted accordingly. While this is possible with other lighting fixtures, it is difficult because of the need to physically change fixtures, bulbs and filters. With this system, all of these hassles are eliminated.

Philips claims there are 16 million colors and 120 brightness settings that can be customized with the system.

Customizable Mood Lighting
The trend towards fully customizable mood lighting systems with adjustable hues and brightness settings creates opportunities for disruptive innovation in the home automation and lighting industries.
Personalized Lighting Solutions
The trend towards personalized lighting solutions that can be adjusted based on weather, mood,or location creates opportunities for disruptive innovation in smart home technology and IoT industries.
Enhanced Lighting Technologies
The trend towards enhanced lighting technologies that offer many color selection and brightness choices creates opportunities for disruptive innovation in the lighting and interior design industries.

Industries Being Reshaped

Home Automation
The trend towards customizable and personalized lighting solutions creates opportunities for disruptive innovation in the home automation industry.
Lighting
The trend towards enhanced lighting technologies creates opportunities for disruptive innovation in the lighting industry.
Interior Design
The trend towards customizable and personalized lighting solutions creates opportunities for disruptive innovation in the interior design industry.
SCORE
2.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 42%
Freshness 8%

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