The Morgan Aero Bang watch features an incredibly luxurious design and black skeleton dial. Inspired by the motley assortment of luxury materials used to produce a Morgan AeroMax, the Hublot Aero Bang Morgan similarly contains a mishmosh of titanium, sapphire, steel, Kevlar, ceramic, and tungsten.
The combination of Hublox's skilled craftsmanship and Morgan's tech-savvy luxury automobiles is an excellent example of successful supercar cross-branding. To see more, check out the articles below.
Implications - For the very small group of consumers within society who live their lives with the luxury of a disposable income, extremely high-end products are very appealing. This type of consumer opts for lavish products boasting exclusive and elitist qualities that will complement their status and wealth.