Pharrell Williams continues his ongoing partnership alongside adidas with the newest Hu NMD S1 RYAT Cardboard iteration. Speaking about the new drop, Williams stated that. “The RYAT is a cultural artifact and an object for humans pushing forward on our planet.”
The new silhouette is made entirely from mindful durabole materials as leather creates the upper and then it is secured more with a clear TPU cage that blends together TPU plugs for an accenting look. Similar to the brand's NMD line, it sits on top of a full-length boost midsole foundation to provide comfort and cushioning on top of the rugged rubber outsole. It is set to launch officially on Septmebr 2nd online at adidas and select retailers across the globe.
Image Credit: adidas
Why This Trend Is Growing
- Sustainable Footwear
- Opportunity for footwear companies to innovate with eco-friendly materials and manufacturing methods.
- Mindful Materials
- Opportunity for companies to use sustainable materials such as leather and clear TPU in their products to reduce environmental impact.
- Outdoor-inspired Silhouettes
- Opportunity for footwear companies to create rugged and comfortable designs that are inspired by outdoor activities.
Industries Being Reshaped
- Fashion Retail
- Opportunity for fashion retail companies to offer sustainable and eco-friendly footwear products to environmentally conscious consumers.
- Athletic Footwear
- Opportunity for athletic footwear companies to create eco-friendly products that are durable and comfortable for outdoor activities and sports.
- Sustainable Manufacturing
- Opportunity for manufacturing companies to develop more sustainable and eco-friendly methods to produce footwear and fashion products.
