Vans and Gavin Mcinnes Team Up to Show 'How to Drink at a Bar'

 - Apr 30, 2014
References: offthewall & brandingmagazine
The instructional 'How to Drink at a Bar' is part of a series by Vans Off the Wall that shows How to Do Everything in the World. In this part, Vans has Vice co-founder Gavin McInnes pretty much make fun of everything men and women are doing "wrong" at the bar and then points them in the right direction, which usually involves lots of yelling and smashing things to emphasize his point.

Aside from one small neon sign at the beginning of the video that mentions Vans, there's hardly any reference to the brand elsewhere. The other installments in the series include practical guides on How to Fly, How to Pick Up Chicks, plus the oh-so-essential guide on How to Survive in Prison.