Knit Play Dens

Donna Wilson's 'House Blanket' is a Kid's Fort Made of Lambswool

Building makeshift forts is one of my favorite childhood memories, which is why Donna Wilson's 'House Blanket' is so appealing to me -- and my former self. Knitted with 100 percent lambswool, this cozy throw doubles as a play house and comes complete with window and door designs to make this red and blue fort ultra realistic for your little one.

The 'House Blanket' can be hung over chairs or tables in order create a refuge that your child can call his or her own.

Knit Play Dens
Knitted play structures that double as cozy blankets, providing an opportunity for creating new play environments for kids.
Multi-functional Home Decor
Designing multi-use products for the home that blend style with functionality and encourage imaginative play for kids.
Sustainable Kid's Products
Developing eco-friendly, high-quality products that cater to children's play needs and promote sustainability awareness.

Industries Being Reshaped

Home Decor
Integrating innovative design elements into home decor products that incorporate play and imagination for children.
Textile Manufacturing
Incorporating sustainable materials and technology in textile manufacturing to create durable, multi-functional products for children.
Toy Industry
Reimagining traditional toys by incorporating design elements that encourage imaginative play, while being ethically and sustainably produced.
SCORE
1.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 22%
Freshness 8%