The Hotel Camino Oaxaca Ads Illustrate a Story Within Each Stay

 - Jul 20, 2011
References: & adsoftheworld
Made for the hotel chain located in Mexico, the Hotel Camino Oaxaca ads are a series of images that feature a rich history.

Each of the images in the campaign contains a historical look and is accompanied by the copy "Too many stories in every corner," according to The Hotel Camino Oaxaca ads are created by advertising agency LaBase and integrate a book within each of the real life objects illustrated.

Working towards capturing a fuller experience, this ad campaign shows the Mexican hotel chain as a richly diverse place to stay.

Implications - Attractive imagery is not the only thing consumers look for in advertisements. Designs featuring a familiar element are appealing to customers who desire a deeper connection to their products. In order to attract a greater number of shoppers, a company could create all of their items with the intention to relate.