Made for the hotel chain located in Mexico, the Hotel Camino Oaxaca ads are a series of images that feature a rich history.
Each of the images in the campaign contains a historical look and is accompanied by the copy "Too many stories in every corner," according to adsoftheworld.com. The Hotel Camino Oaxaca ads are created by advertising agency LaBase and integrate a book within each of the real life objects illustrated.
Working towards capturing a fuller experience, this ad campaign shows the Mexican hotel chain as a richly diverse place to stay.
Implications - Attractive imagery is not the only thing consumers look for in advertisements. Designs featuring a familiar element are appealing to customers who desire a deeper connection to their products. In order to attract a greater number of shoppers, a company could create all of their items with the intention to relate.
What's Driving This Trend
- Historical Storytelling
- Opportunity for businesses to create ad campaigns that incorporate rich historical narratives to connect with consumers on a deeper level.
- Integrating Books
- Opportunity for businesses to incorporate books or storytelling elements into their advertisements to enhance the overall consumer experience.
- Diverse Hotel Experience
- Opportunity for hotel chains to showcase their rich diversity and unique experiences to attract a wider range of customers.
Who This Affects Most
- Advertising Agencies
- Opportunity for advertising agencies to offer services that integrate historical storytelling into ad campaigns for clients.
- Hospitality
- Opportunity for the hospitality industry to enhance their marketing by highlighting diverse experiences and unique offerings.
- Publishing
- Opportunity for the publishing industry to collaborate with brands in integrating books or storytelling elements into their advertising campaigns.
