Bright and bold seems to be the theme this spring and summer, and the same goes for the latest nail polish lines. From the funkiest of colours, like bright blue, orange, and fuchsia pink, to slightly more daring choices, such as, navy blue, grey and black. Either choice will give you just the right nail colour to accessorize any of the latest fashion trends for the upcoming spring and summer season.
For those wanting to go for a more romantic and subtle look, champagne pinks and nudes are also making a grand comeback.
Key Themes Behind This Trend
- Bright and Bold Nail Colors
- Opportunity to create and market highly pigmented and vibrant nail polish shades.
- Daring Dark Nail Colors
- Opportunity to cater to the demand for unconventional and edgy nail polish shades like navy blue, grey, and black.
- Romantic Nude Nail Colors
- Opportunity to capitalize on the trend of soft and subtle nail polish shades like champagne pinks and nudes.
Where This Applies
- Beauty and Cosmetics
- Disruptive innovation potential in creating new nail polish formulations and designs.
- Fashion and Accessories
- Opportunity to coordinate nail polish colors with the latest fashion trends and accessories.
- Retail and E-commerce
- Opportunity to sell a wide range of nail polish shades and accessories online with targeted marketing.
