American Horror Story quickly rose to popularity as the go-to horror TV series that operated on a vignette-like basis season-to-season. The ninth installment of the franchise is scheduled to appear on streaming services in Fall of 2019. Dubbed 'American Horror Story: 1984,' the theme is tied to the aesthetics of 80s slasher films — a form of the medium that has seen extensive popularity within Millennial audiences. The popular horror TV series' interest in this aesthetic of the genre is a testimony that the responses of its viewership are tied to nostalgia-inducing narratives.
The ninth season is reported to repeatedly make reference to 'Friday the 13th' — a 1980 cult-classic directed by Sean S. Cunningham, signifying that Millennial audiences want to relive the hype of a bygone era.
Why This Trend Is Growing
- Nostalgic Horror TV Series
- TV series that operate on a vignette-like basis reflect the fact that nostalgia-inducing narratives enjoy popularity among Millennial audiences.
- 80s Slasher Film Aesthetics
- The aesthetics of 80s slasher films are becoming increasingly relevant to modern audiences, as evidenced by the popularity of 'American Horror Story: 1984'.
- 'friday the 13th' Revival
- The references to 'Friday the 13th' in the ninth season of American Horror Story reflect the potential for reviving cult-classics for modern audiences.
Industries Being Reshaped
- Entertainment Industry
- The entertainment industry can leverage nostalgia as a marketing tool to appeal to Millennial audiences looking for relatable content.
- Streaming Services
- Streaming services can capitalize on the trend of nostaliga-inducing TV series, such as 'American Horror Story: 1984', in order to differentiate their offerings and attract subscribers.
- Fashion Industry
- The popularity of 'American Horror Story: 1984' signifies the potential for the fashion industry to incorporate 80s slasher film aesthetics into modern clothing lines for Millennial consumers.
