There is something sensual about baking. Maybe it is the smell of fresh cinnamon or ginger. Or maybe, just maybe, it's the sexually suggestive Kama Sutra Cookie Cutters by Swedish designer, Susanne Burelo. Icing is optional, but highly encouraged.
Implications - The culinary world has become a place where young individuals can participate and enjoy themselves. In this changing culture, the image of the wholesome housewife slaving over a hot stove is replaced by young and rambunctious people willing to experiment with flavors, textures, tastes and shapes. As food preparation has become an area of creativity and freedom, cuisine companies have a whole new young and free-spirited generation to begin marketing to.
Key Themes Behind This Trend
- Culinary Creativity
- Opportunity for cuisine companies to market to a young and free-spirited generation embracing food preparation as a form of creativity and freedom.
- Experimental Flavors
- Growing interest in young individuals willing to experiment with unique and unconventional flavors in their culinary creations.
- Wholesome Housewife Reimagined
- Shift away from the traditional image of the housewife in the kitchen towards a more inclusive and diverse representation of individuals enjoying baking and cooking.
Where This Applies
- Cuisine Marketing
- Cuisine companies can tap into the market of young and experimental individuals by creating innovative and appealing marketing campaigns.
- Flavorful Ingredients
- Opportunity for ingredient suppliers to cater to the demand for unique and unconventional flavors sought by experimental home cooks.
- Kitchenware and Baking Tools
- Design and manufacture of baking tools and kitchenware that reflect the changing demographics of young, creative, and free-spirited individuals in the culinary world.
