To give consumers a helping hand over the holiday season, Hormel Foods launched its Hormel Gatherings Culinary Pairings snack kits, which provide curated selections of ready-to-serve flatbread crackers, charcuterie and cheese.
The Hormel Gatherings Culinary Pairings are offered in varieties such as Sopressata Salami & Gouda Cheese, as well as Italian Dry Salami & Asiago Cheese. These kits are suited to serving groups of two to four, offering a simple and easy way to prepare an appetizer for an event.
Knowing that many consumers are now looking for sources of on-the-go protein, several food brands are also creating similar versions of these kits with meat, cheese and crackers with an emphasis on ease and portability.
Key Themes Behind This Trend
- Curated Snack Kits
- The growing trend of curated snack kits presents a disruptive innovation opportunity for brands to offer convenient and ready-to-serve options for consumers.
- On-the-go Protein
- The increasing demand for on-the-go protein sources creates a disruptive innovation opportunity for food brands to create portable snack kits with meat, cheese, and crackers.
- Easy Event Appetizers
- The rise in demand for simple and easy event appetizers opens up a disruptive innovation opportunity for businesses to create pre-packaged snack kits that require minimal preparation.
Where This Applies
- Food and Beverage
- The food and beverage industry can capitalize on the curated snack kits trend by creating innovative and convenient options for consumers.
- Meat and Charcuterie
- The meat and charcuterie industry can tap into the on-the-go protein trend by developing portable snack kits that combine meat, cheese, and crackers.
- Event Catering
- The event catering industry can leverage the demand for easy event appetizers by offering pre-packaged snack kits that provide a hassle-free solution for hosts.
