Global Foldable Phones

HONOR Announced the 'Magic VS' 7.9-Inch Horizontal Foldable Phone

'HONOR,' a China-based smartphone brand formerly a subsidiary of Huawei, has launched its first foldable phone, the HONOR Magic VS. The device is expected to compete with flagships such as Samsung’s Galaxy Z Fold series, offering a similar design at a lower price.

The HONOR Magic VS features a 7.9-inch internal folding display with a resolution of 2480 x 2200 pixels and a 120Hz refresh rate. When folded, it has a 6.45-inch cover display with a resolution of 2700 x 1160 pixels and a 90Hz refresh rate. The phone is powered by Qualcomm’s Snapdragon 8+ Gen 1 processor, along with 12GB of RAM and 256GB or 512GB of internal storage.

The HONOR Magic VS also boasts impressive cameras, including a 50-megapixel main camera, an 8-megapixel telephoto camera with optical zoom, and a 16-megapixel ultra-wide camera on the back. On the front, it has a dual selfie camera system with a 32-megapixel main camera and an infrared depth sensor for face unlock.

The HONOR Magic VS runs Android 11 with HONOR’s own Magic UI skin on top. It supports Google services and apps, which is notable given that Huawei’s devices are currently not permitted to use Google Services. The phone also supports wireless charging and reverse wireless charging for other devices.

The HONOR Magic VS is priced at €1,499 (about $1,700) for the base model and €1,699 (about $1,900) for the higher-end model. It will be available in select markets in Europe and Asia starting from March.

Image Credit: HONOR

Horizontal Foldable Phones
Opportunity to disrupt the market by introducing horizontal foldable phones as a cheaper alternative to flagships like the Galaxy Z Fold series.
Impressive Camera Specs
Opportunity to innovate in the camera department and offer improved camera specs in smartphones.
Google Services Compatible Devices
Opportunity to leverage the compatibility with Google's services and apps as a selling point for smartphones.

Industries Being Reshaped

Smartphone Industry
The smartphone industry can explore the potential of offering more affordable foldable phones with competitive features.
Camera Industry
The camera industry can innovate and offer improved camera specs to smartphone companies to stay relevant in the ever-evolving smartphone market.
Software Industry
The software industry can explore the collaboration with smartphone companies to optimize device performance and provide better user experience.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 72%
Freshness 16%