These honest greeting cards celebrate events in a quirky and self-deprecating way. Designed by Able and Game, each card is hand-drawn by founding duo Anna Blandford and Gareth Meney. Able and Game is based in Melbourne, Australia. The honest greeting cards are designed to "stand out from the crowd" and depict "weird and wonderful people that are off beat," according to the designers.
Many of the birthday cards are cake-centric, with sayings including 'You Celebrate Your Birthday Once a Year? Ugh, How Mainstream' and 'I'm Jealous It's Your Birthday Because You Get Cake.' Others have clever imagery, including a bun fresh out of the oven to congratulate new parents.
These cards are great to keep in mind for family and friends for a variety of occasions.
Why This Trend Is Growing
- Quirky Greeting Cards
- The demand for unique and honest greeting cards provides an opportunity for new designers and companies to enter the market.
- Humorous Celebrations
- There is a growing trend for humor and self-deprecation in celebrating important occasions such as birthdays and parenthood, creating opportunities for new product offerings and marketing campaigns.
- Hand-drawn Designs
- The popularity of hand-drawn and personalized designs for greeting cards can inspire new businesses or design features for established companies to meet a growing demand for unique and artistic products.
Industries Being Reshaped
- Greeting Card Industry
- Established greeting card companies can adapt and expand their product lines to embrace the trend of quirky and humorous designs for a wider range of occasions and demographics.
- Graphic Design Industry
- The demand for hand-drawn and personalized designs for greeting cards can lead to new opportunities for illustrators, graphic designers, and artists to collaborate with designers or develop their own product lines.
- Stationery Industry
- The popularity of quirky and honest designs for greeting cards can inspire new companies to enter the market with unique and artistic offerings, or lead established stationery brands to expand their product lines with similar designs.
