The Honda 'Hands' Ad Documents the Auto Maker's Long History

 - Jul 9, 2013
References: honda & carbuzz
Most car company ads are either overly pretentious or ridiculous, but not the Honda 'Hands' ad. This commercial highlights the company's history, starting from its inception as a parts supplier. The ad begins with a pair of hands handling a nut, with the nut changing shape to show the progression of the car company.

The ad touches on Honda's numerous successes and new ventures, including its robots and its newly designed jet. The Honda "Hands" ad is an ingenious way for the company to tout its long and storied history. The different forms the nut takes show just how far the Japanese automaker has come and where it is going. Pretension has been replaced by creativity, and it's a good thing.