Honda Formula 1 Go Green with Global Look
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Honda Formula 1 Go Green With Global Look
Honda has unveiled its innovative new environmental campaign for 2007. The aim of the initiative want to raise awareness of the climate change issues facing the planet, with a huge image of the earth replacing the traditional sponsor logos on its RA107 car. "The car's bodywork will be devoid of sponsor advertising (though Bridgestone, the car's tire supplier, is represented), but the team announced that existing sponsors as well as a host of new ones are on board for 2007 in support of the unorthodox effort."