Let's hope this car design doesn't go down in flames like the Hindenburg Zeppelin. Myung Jin Jung, a design student, chose the name Zeppelin for his Honda futuristic concept car. Proposing this for 2030 as Honda's luxury sports sedan, the Zeppelin concept uses what Jung calls a â€œhigh-tech dynamic.â€
If the car ran on hydrogen, it would be even more awesome. But it doesn't.
Implications - Consumers are excited by products that have a futuristic aesthetic; movies and TV play a large role in shaping how consumers think about the future and their exception of what every day products will look like. Brands should consider movies that are focused on the future as a source of inspiration.