As part of the Rethinking Plastic programme at Dutch Design Week 2020, Indian designer Sachi Tungare creates an aesthetically pleasing homeware collection that embraces a rich multi-colour palette. The "swirly vessels," as described by Dezeen, are made out of discarded cigarette butts. This is a crucial point for sustainability design as cigarette butts are one of "the most commonly littered items in the world." About the project, Sachi Tungare shared that "[she] had people come up to [her] to ask why [she] was doing this, which led to conversations with people of all ages and the conclusion that awareness about this issue is seriously inadequate."
The chic homeware collection is titled Jugaad. Each object is made out of cellulose acetate from 300 cigarette filters.
Image Credit: Dezeen
What Makes This Trend Stand Out
- Sustainable Homeware
- Creating aesthetically pleasing homeware using discarded materials presents an opportunity for sustainable design.
- Circular Design
- Repurposing cigarette butts into stylish homeware showcases the potential for circular economy initiatives.
- Awareness Campaigns
- Designing conversation-starting homeware brings attention to the issue of cigarette butt litter and the need for greater awareness.
Sectors Adopting This
- Interior Design
- Incorporating sustainable and visually appealing homeware designs can attract environmentally-conscious consumers in the interior design industry.
- Waste Management
- Developing innovative ways to repurpose discarded materials, such as cigarette butts, can be a disruptive opportunity within the waste management industry.
- Social Marketing
- Using design as a medium for raising awareness about environmental issues, like cigarette butt pollution, offers opportunities for creative social marketing campaigns.
