The 'Home of Great Ideas' Exhibit Promoted South African Design Ideas
Rahul Kalvapalle — December 11, 2015 — Art & Design
References: thebereed.co.za & thenewspaper.co.za
Decorex Cape Town has long held its place as South Africa's foremost design and decor hub, and this reputation was further enhanced by the 'Home of Great Ideas' exhibition, a show designed to creatively promote and showcase the latest lifestyle and design ideas.
The Home of Great Ideas exhibition covered a diverse range of design schools, addressing everything from furniture and fabrics to bathroom decor, kitchen projects and all-purpose home DIY. The show was graced by a number of famous designers who showcased their latest ideas and projects.
The show was aptly named in that it wasn't just a marketplace for products but a repository of design and DIY ideas that were there to be shared and enjoyed by all.
The Home of Great Ideas exhibition covered a diverse range of design schools, addressing everything from furniture and fabrics to bathroom decor, kitchen projects and all-purpose home DIY. The show was graced by a number of famous designers who showcased their latest ideas and projects.
The show was aptly named in that it wasn't just a marketplace for products but a repository of design and DIY ideas that were there to be shared and enjoyed by all.
Trend Themes
1. Interactive Design Exhibitions - Exhibitions that showcase interactive designs and experiences are growing in popularity and offer opportunities for innovative digital and experiential marketing strategies.
2. Multi-disciplinary Design Showcases - Design showcases that incorporate multiple design disciplines, from furniture to decor, create opportunities for cross-collaboration and disruptive innovation.
3. Sustainable Design Exhibitions - Exhibitions that promote sustainable design solutions and products present opportunities for companies to contribute to the growing trend toward eco-consciousness and reap the benefits of a growing market.
Industry Implications
1. Design and Decor - Design and decor industries benefit from the exposure and cross-collaboration opportunities provided by multi-disciplinary design showcases.
2. Marketing and Advertising - Marketing and advertising industries can leverage interactive design exhibitions to create innovative and engaging digital and experiential marketing strategies.
3. Sustainable Living - The rise of sustainable design exhibitions presents opportunities for sustainable living industries, like renewable energy and eco-friendly products, to reach new audiences and grow their customer base.
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