Home Jungle is a Three-Part Houseplant Nutrient System
Elena Rahman — July 22, 2021 — Lifestyle
References: kickstarter
Home Jungle is currently live on Kickstarter. The new three-part houseplant nutrition system is foolproof and chemical-free. Boasting a holistic nourishing system, Home Jungle tackles all aspects that contribute to healthy plant growth. To help plant owners keep up with houseplant care, the start-up company offers consumers three easy-to-follow steps.
Home Jungle's organic system begins with the Living Soil Shake, which includes a microbially abundant organic nutrient mix that helps replenish plant soil. Second, the brand offers a water-soluble fertilizer dubbed Plant Nutrients to transform tap water into a nourishing meal for houseplants. The final step includes the Canopy Mist that helps boost plant metabolism and growth. All ingredients in the three-part system are naturally sourced and safe for home use.
Image Credit: Home Jungle
Home Jungle's organic system begins with the Living Soil Shake, which includes a microbially abundant organic nutrient mix that helps replenish plant soil. Second, the brand offers a water-soluble fertilizer dubbed Plant Nutrients to transform tap water into a nourishing meal for houseplants. The final step includes the Canopy Mist that helps boost plant metabolism and growth. All ingredients in the three-part system are naturally sourced and safe for home use.
Image Credit: Home Jungle
Trend Themes
1. Holistic Plant Nutrition - Opportunity to develop more organic, chemical-free and holistic houseplant nutrition products to address consumers' growing demand for plant-based lifestyles.
2. Living Soil Shake - Opportunity to create more microbial-enriched living soil products for gardeners and nurseries who want to enhance soil quality and plant growth without using synthetic chemicals.
3. Water-soluble Fertilizers - Opportunity to develop more water-soluble fertilizer products that consumers can use to provide nourishment to their houseplants for more efficient, convenient and safer plant care.
Industry Implications
1. Agriculture - Agriculture industry can leverage the trend by developing more plant nutrition products using natural, organic and non-toxic ingredients to support sustainable farming practices.
2. Home and Garden - Home and garden industry can tap into the trend by offering more plant care products and services that cater to the growing consumer demand for holistic, DIY and chemical-free houseplant care solutions.
3. E-commerce - E-commerce industry can benefit from the trend by creating more online platforms that offer a diverse range of plant nutrition and care products to meet the needs of urban consumers who have limited access to traditional nurseries and garden centers.
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