Home Draught is a new contraption that lets you pour 10 pints of Carling, Grolsch or Coors Light from the comfort of your own kitchen. No bartenders required here--the built-in CO2 cartridge and the draught tap let you pour your own brew.
Beer-drinkers have long known about the kegerator, which can hold a full-sized keg or pony keg, but the Home Draught is a smaller version more suitable for smaller soirees or daily drinking. If you act quickly, there is a giveaway of 5,000 Home Draught on their website.
Key Themes Behind This Trend
- Portable Mini-kegs
- Disruptive innovation opportunity: Develop a new line of portable mini-kegs that offer a variety of craft beer options for home consumption.
- Home Draught
- Disruptive innovation opportunity: Create a home draught system that allows consumers to pour their favorite beer straight from the fridge, eliminating the need for bartenders or trips to the pub.
- CO2 Cartridge
- Disruptive innovation opportunity: Develop a more eco-friendly CO2 cartridge for portable mini-kegs that reduces carbon emissions and waste.
Where This Applies
- Beverage
- Disruptive innovation opportunity: Integrate portable mini-kegs into the beverage industry by partnering with breweries to offer exclusive beer releases and limited editions.
- Home Appliances
- Disruptive innovation opportunity: Collaborate with home appliance manufacturers to incorporate home draught systems into refrigerators or countertop appliances for seamless integration.
- Sustainable Packaging
- Disruptive innovation opportunity: Work with packaging companies to create innovative and sustainable packaging solutions for portable mini-kegs, reducing single-use plastic and promoting eco-consciousness.
