This holiday video greeting is unlike the traditional Christmas card or clip one may receive this winter. The video by Aatma Studio creates a typographic message using 2000 smartphones that are arranged to create a perfectly timed domino effect. The iPhone 5 S models are not real but are instead computer generated by the company that specializes in virtual imagery.
Spelling out 'Happy Holidays', the phones fall flawlessly and also feature firework motifs that light up in a variety of hues.
Aatma Studio's holiday video greeting is enhanced with rainbow screen imagery that gives its 'Happy Holidays' text a more iridescent quality. This virtual greeting illustrates the power of technology and instantly gets one in the holiday spirit.