This holiday video greeting is unlike the traditional Christmas card or clip one may receive this winter. The video by Aatma Studio creates a typographic message using 2000 smartphones that are arranged to create a perfectly timed domino effect. The iPhone 5 S models are not real but are instead computer generated by the company that specializes in virtual imagery.
Spelling out 'Happy Holidays', the phones fall flawlessly and also feature firework motifs that light up in a variety of hues.
Aatma Studio's holiday video greeting is enhanced with rainbow screen imagery that gives its 'Happy Holidays' text a more iridescent quality. This virtual greeting illustrates the power of technology and instantly gets one in the holiday spirit.
Why This Trend Is Growing
- Virtual Domino Effects
- The use of computer generated imagery to create virtual domino effects in advertising and marketing campaigns.
- Rainbow Screen Imagery
- The utilization of iridescent effect to create rainbow screen imagery in digital advertisements and video production.
- Smartphone Typographic Messages
- The use of mobile devices arranged to create perfectly timed domino effect in producing unique and creative advertising campaigns.
Industries Being Reshaped
- Advertising
- The advertising industry can utilize virtual domino effects to promote products and services.
- Marketing
- Marketers can incorporate iridescent effect in digital advertisements to increase user engagement.
- Video Production
- Video production companies can create unique and creative typographic messages using mobile devices like smartphones as shown in this video greeting.
