Holiday Magazine is one of the oldest and most iconic magazine in America. It dates back to the 1940s, but after going on hiatus in 1977 the magazine is back with a vengeance.
The new Holiday captures "the essence, the aesthetic demands and the sense of journalistic adventure of its original version." To do so in this bi-annual issue, the beautiful Edita Vilkeviciute was featured.
The model was captured by renowned photographer Mark Pechmezian and the theme of the editorial is understatement. Although the images and set in black and white and feature demure facial expressions, Vilkeviciute still portrays that she is effortlessly glamorous to onlookers. The casual glam looks were styled by Clare Richardson and feature everything from a fur coat to a denim shirt.
What Makes This Trend Stand Out
- Understated Glamour
- Disruptive innovation opportunities lie in redefining glamour by focusing on understated elegance and effortlessly chic styles.
- Bi-annual Magazine
- Disruptive innovation opportunities exist in reimagining the traditional magazine format with bi-annual releases that capture the essence of adventure and aesthetic demands.
- Photography in Black and White
- Disruptive innovation opportunities emerge by leveraging black and white photography to create impactful and timeless visual narratives.
Sectors Adopting This
- Fashion and Apparel
- Disruptive innovation opportunities can revolutionize the fashion and apparel industry by embracing understated glamour and expanding beyond traditional glamorous styles.
- Publishing
- Disruptive innovation opportunities are present in the publishing industry through reimagining magazine formats, exploring niche themes, and capturing the essence of adventure.
- Photography
- Disruptive innovation opportunities exist in the photography industry by leveraging black and white photography to create visually striking and evocative images.
