Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Jack Daniels Celebrates Christmas with the Holiday Barrel Tree

 - Dec 17, 2011
References: jdholiday & psfk
With liquor companies like Beefeater packaging their booze in festive colors, Jack Daniels channeled their Christmas spirit in a more luminous way with the Holiday Barrel Tree.

To celebrate the joyous season, liquor company has been doing a lot of campaigning, all of which features the Holiday Barrel Tree. It was built by the Jack Daniel distillery crew in Lynchburg, Tennessee, which is the hometown of the company. Over 100 white whiskey oak barrels were used to construct the body and it stands at 26 feet tall. I can't think of a better way to celebrate the holidays with a good drink, lights and a Christmas tree made from barrels.

Watch the Holiday Barrel Tree commercial and see how it was built.