With liquor companies like Beefeater packaging their booze in festive colors, Jack Daniels channeled their Christmas spirit in a more luminous way with the Holiday Barrel Tree.
To celebrate the joyous season, liquor company has been doing a lot of campaigning, all of which features the Holiday Barrel Tree. It was built by the Jack Daniel distillery crew in Lynchburg, Tennessee, which is the hometown of the company. Over 100 white whiskey oak barrels were used to construct the body and it stands at 26 feet tall. I can't think of a better way to celebrate the holidays with a good drink, lights and a Christmas tree made from barrels.
Watch the Holiday Barrel Tree commercial and see how it was built.