Marie Claire, Vogue, Virgin, Adidas, and the like aren't afraid to take a risk with their photographers. That's why they like Holger Pooten. He loves to play in the photography fantasy world and then let that play overflow into his commercial work. Shown here are some of his more playful explosive photographs which disassemble their subjects.
Implications - There is no mysterious reason as to why some of the world's biggest brands seek out bold and adventurous photographers for their advertisements. In fact, these companies know that getting the attention of consumers is the shortest route to creating lasting impressions on them, and that is definitely a big part of why their marketing campaigns are so successful year after year. Businesses large and small can benefit from this simple, but powerfully effective realization.
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