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The Hogwarts Castle Cake by Charm City Cakes is Magically Monstrous

 - Jul 13, 2011
References: facebook & buzzfeed
Charm City Cakes has used their talent and creativity to create a massive Hogwarts Castle Cake. The cake (which doesn't actually look like a cake at all but more of a very large, doll-house sized castle) was created for the Harry Potter Premiere of the Deathly Hallows Part 2 in New York City last night.

The Hogwarts Castle Cake was brought to life with the help of a smoke machine and a light show that highlighted the talented detail and creativity of the cake. The carving of the cake is so elaborate; each window, roof and tower of Hogwarts was expertly replicated on this edible version of Harry Potter's iconic wizardry academy.

Implications - Today's consumers are easily drawn to products with similar qualities or characters as iconic personalities or concepts. By embodying a popular craze and infusing it into products, businesses will see large returns in today's consumption-hungry culture.