As the holiday season sets in, an array of family reunions start taking place, and that’s exactly what the H&M Holiday 2011 Campaign features.
Just like last year’s campaign, H&M has got celebrities posing with their families (how cute is that). The celebs include Karen Elson and sister Kate Elson, Joan Smalls, Edita Vilkeviciute, Tony Ward, Georgia May Jagger and her mom Jerry Hall. It is interesting to see happy families smiling away and posing in chic H&M fashion. The collection is simple and heartwarming, and sure brings in the festive season with some happy and hearty winter clothes.
The H&M Holiday 2011 Campaign appeals to families by showing the simple bond that celebrity families share. From couples, to parents and kids, the heartwarming holiday season has never been more exuberant.
What's Driving This Trend
- Family-inclusive Marketing
- Using real families and celebrities to advertise products creates a more relatable and authentic campaign.
- Celebrity Family Influencers
- Working with celebrity families to promote products can increase a brand's reach and appeal to a wider audience.
- Holiday Season Advertising
- Capitalizing on the holiday season to advertise products can create a sense of urgency and appeal to the festive, gift-giving mood.
Who This Affects Most
- Fashion
- Fashion brands can use family-inclusive marketing to showcase their clothing lines and attract families looking for matching outfits.
- Consumer Goods
- Consumer goods companies can collaborate with celebrity families to promote their products and further solidify their brand image.
- Entertainment
- Entertainment companies can leverage the excitement of the holiday season to promote events and activities for families to enjoy together.
