H&M has teamed up with Finnish retailer Marimekko and will offer a range of vintage-style fashions inspired by Marimekko's most popular patterns from the 1950s, 1960s and 1970s. The collection of some 50 products will be sold in H&M's stores worldwide starting April 2008.
"Our design team has long admired Marimekko's vivid prints and colours. When our designers came up with the idea of creating a collection with Marimekko prints, it felt natural and just the right time. The summer collection 2008 will be joyfully fresh like a vitamin injection," states H&M head of design Margareta van den Bosch.
The range will have a â€œgraphic overall lookâ€ and include 70s-style dresses, tunics, skirts and shorts for women, with men having to make do with shirts and shorts. There will also be some children's items and accessories.