The H&M 'Effortless Summer' ad campaign is at once utterly casual and seductive. Considering that it stars top model Gisele Bundchen, it is only natural that it would have an automatic sexy undertone even though it is meant to be purely relaxing. She lounges in hammocks, chairs and even on the floor in denim shirts, white shorts and basic dresses that are perfect for the hot season as well as summer vacations abroad.
Shot by photographer Lachlan Bailey, the new face of Chanel No. 5 manages to make effortless look effortless. Aptly titled, the H&M 'Effortless Summer' ad campaign shows the world why the Swedish retailer is a top destination when it comes to summer wardrobe shopping.