The Hitokoo 'Bling!' Series Provides Affordable Jewels
Romina S. Cortellucci — June 3, 2012 — Fashion
The Hitokoo 'Bling!' series provides an adorable alternative to real diamonds. The line is designed by Hitokoo founder, the Hamilton-based fashion artist Hitoko Okada. The necklaces use fabric jewels in place of real diamonds, and as the label describes, the Bling! series is a playful exploration of society's, "issues of consumption as a cultural obsession for acquisitions of status and luxury."
Okada hand-makes these clusters of gems using screen-printing and hand stitching. Each necklace is then finished off by being delicately placed in a cutely packaged box that also contains the artist's statement. The necklaces come in a variety of bright colors making them great statement pieces with an important message to share about what people place value upon. For approximately $75 US, the Bling! series is much more affordable and realistic to purchase than a diamond.
Okada hand-makes these clusters of gems using screen-printing and hand stitching. Each necklace is then finished off by being delicately placed in a cutely packaged box that also contains the artist's statement. The necklaces come in a variety of bright colors making them great statement pieces with an important message to share about what people place value upon. For approximately $75 US, the Bling! series is much more affordable and realistic to purchase than a diamond.
Trend Themes
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Fabric Jewelry Trend — As more consumers prioritize sustainability and affordability, creating fabric jewelry instead of using real diamonds and gemstones can be a disruptive innovation opportunity for the jewelry industry.
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Handmade Accessories Trend — Over the last few years, there has been a growing trend towards handmade jewelry and accessories like the Hitokoo 'Bling!' Series, which presents an opportunity to transform the mass-producing fashion industry.
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Packaging Design Trend — With sustainability at the forefront, creating eco-friendly and unique packaging, like Hitokoo's cutely packaged box, can be a disruptive innovation opportunity for the packaging industry.
Industry Implications
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Jewelry Industry — The Hitokoo 'Bling!' Series and other fabric jewelry brands present an opportunity for the jewelry industry to offer more affordable and sustainable alternatives to traditional diamonds and gemstones.
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Fashion Industry — The growing demand for handmade accessories presents an opportunity for the fashion industry to embrace handmade and locally produced products, enhancing creativity while reducing their environmental impact.
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Packaging Industry — As more consumers prioritize sustainability, the packaging industry can embrace this demand by designing eco-friendly and reusable packaging that is unique and memorable like the Hitokoo 'Bling!' Series' packaging.
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