The Harmony Festival is considered a historic event, as it has been running since 1978.
Always growing in numbers and popularity, this year the festival will feature musicians such as India.Arie, Matisyahu, Kitaro, and Mike Stern.
If you are in the Santa Rosa, California area in the beginning of June, you should definitely check this historic event out between the 12th and the 14th.
Implications - Mass gatherings of like-minded people are excellent opportunities for marketing, especially niche marketing. The ability for all industries to consider their target demographic's past times, and invest in attending and marketing at those venues can be highly lucrative. Large festivals, concerts and other gatherings are perfect opportunities to reach target demographics and interact with potential consumers.
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