Red Dad-Inspired Sneakers

YEEZY Announced the Release the New 'Hi-res Red' Shoe

Kanye West and his team at YEEZY are in the works to release a new adidas sneaker opting to call this one the YEEZY BOOST 700 'Hi-Res Red.' The animated red dad shoe offers a bulky look, with many noting that this might be one of the more dramatic shoe designs fans have seen from the company.

The shoes boast a black suede that overlays throughout the shoe and a teal/orange midsole. The shoe design is in a realm of its own which says a lot considering how many variations of YEEZY BOOST have been released over the years. The shoe even adds flair to its laces, going with a brick-red pattern scheme to top it all off.

No release date has been announced yet, but fans can expect these shoes to launch this summer.

Image Credit: YEEZY

Hi-res Red Shoes
YEEZY's new shoe design is disrupting the sneaker industry with its bold color scheme and bulky dad-style design.
Sneaker Fashion
The popularity of bulky dad-style sneakers continues to rise and is disrupting fashion industry norms.
Brick-red Pattern Scheme
The use of brick-red patterned laces on the Hi-Res Red shoe is disrupting traditional sneaker lace designs.

Where This Applies

Footwear
The YEEZY Hi-Res Red shoes create an opportunity for companies to innovate in the footwear industry by introducing bold shapes and colors.
Fashion
The increasing popularity of dad-style sneakers presents an opportunity for fashion companies to disrupt traditional shoe designs.
Textile
The use of suede and unique color combinations in the YEEZY Hi-Res Red shoes creates an opportunity for textile innovations in footwear design.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 28%
Activity 14%
Freshness 12%