Hipster Awareness PSAs

'Hipsters (are Roaming the Campus)' Highlights NYU's Resident Coolsters

I think I will consider myself fortunate that my orientation to my new college didn't include a screening of 'Hipsters (are roaming the campus).' Hipsters (are roaming the campus) is a video created by Paul Briganti for NYU's student orientation. The reality show was designed to familiarize students with the school's health services.

Unfortunately for Briganti, his video did not make the cut, perhaps because it offered no reasoning at all as to why hipsters are bad for your health or how they can help direct you to the school's wellness exchange. The fact that it was made for a new student orientation program gives it some major bonus points as does the wolf sweater solo at the end. If you plan to attend NYU anytime soon or if you just want to laugh at hipsters, then I definitely recommend you check out this Hipsters (are roaming the campus) video.

Hipster Culture
Disruptive innovation opportunity: Create products and services that cater specifically to the hipster demographic, leveraging their unique preferences and style.
Student Orientation Videos
Disruptive innovation opportunity: Develop engaging and informative orientation videos that effectively communicate important information while keeping students entertained and interested.
Health Services for Students
Disruptive innovation opportunity: Integrate health services into student orientation programs to raise awareness, provide support, and promote well-being among college students.

Who This Affects Most

Fashion and Lifestyle
Disruptive innovation opportunity: Offer aesthetically pleasing and fashionable products that appeal to the hipster subculture and align with their values.
Digital Media and Entertainment
Disruptive innovation opportunity: Develop innovative and visually captivating videos for student orientations that effectively capture and engage the attention of the target audience.
Healthcare and Wellness
Disruptive innovation opportunity: Explore creative ways to integrate and promote health services in educational settings, such as new student orientation programs, to encourage students to prioritize their well-being.
SCORE
4.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 86%
Freshness 8%

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