Loitering Hipster Portraits

Mikhail T Poses in Alternative and Urban Fashion Staples

Mikhail T stars in 'Blow Your Breath On My Face,' a hipster portrait series that celebrates alternative and urban menswear. The image series is captured by photographer So Jin Park and features an inner city neighbourhood as its glorious backdrop. Model Mikhail lounges and loiters in front of colorful buildings, tree-filled parks and other urban facades while sporting an edgy wardrobe.

His fashions are handpicked by stylist Maela Leporati and range from graphic tees and bomber jackets to knits that boast a vintage design inspiration. Lensed for style website F****** Young! Online, this hipster portrait series celebrates alternative styling and is an homage to the season's understated and nostalgic fashions. Embracing the normcore aesthetic, stylists and designers are looking to the past for inspiration and are illustrating the fashion industry's consistent revival of retro references.

Image Credit: So Jin Park

Normcore Fashion Revival
There is an increasing demand for the 'normcore aesthetic', which offers basic, comfortable and anti-fashion clothing options in a stylish way.
Urban Fashion Photography
The trend for urban fashion photography continues to grow as influencers and brands look to showcase clothing in an urban, gritty setting.
Vintage-inspired Knitwear
There is a growing interest in vintage-inspired knitwear and designers can benefit by offering modern twists on classic designs.

Sectors Adopting This

Fashion Photography
The rise of urban, alternative fashion styles opens up opportunities for those in the fashion photography industry, as well as influencer marketing.
Vintage Clothing and Accessory Sales
As consumers continue to show interest in vintage-inspired fashion, businesses that deal in vintage clothing and accessories may see increased demand.
Streetwear Fashion Design
Fashion designers that offer streetwear-inspired designs and vintage knitwear will appeal to those who are seeking out the normcore aesthetic.
SCORE
4.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 50%
Freshness 8%